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On-demand RELEVANCE is everything

What I mean by that is this...

 

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by Mary-Rose Hoja in Uncategorized

Do not promote yourself straight up and be obsessed with getting the sale. Instead: always always give loads of value up front and without expectation of return, through how-to tips and the best service and loving care you would want for your grandmother, as targeted as you can. Even if your people never buy from you, they come away with a sense that you gave them loads of concrete value and great ideas and they can put to use right away.

Rule of thumb #1: Give value 7 times before each ask/sell-point

Be your client. In my experience, people really feel that they don’t have anyone to ask and get validation and permission from. Be that person for them.

Rule of thumb #2: Your name is not super relevant up front when you meet folk. Introduce it when you see the fire in the eyes. In this way, you attach your name to value and relevance.

Another little thing is that I’m going to encourage you to talk to me on LinkedIn, and email me (hoja@hojaconsulting.com), and Facebook me. LinkedIn is so weird in how people are inhibited to talk and comment freely. I’ve been on LinkedIn forever and collaborative discussion is just not happening at that table, as I see it. Facebook professional pages too actually. Personal Facebook pages, groups and email is much better for that.

So, tell me what your best take-home message is from this, or your own experiences.

 

EXPERT PROFIT LAB Wed 5 July 3pm CET

Want more high-profit clients? FREE training on how you do it

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Quickly add another $10K-$30K in monthly profits from your expertise. 100% privacy, as always.