FREE B2B GUIDE: 7 Top Ways To Build A Practical Marketing PlanDOWNLOAD
DOWNLOAD B2B GUIDE

blog

Get Your Business Online NOW – Plus 3 Digital Tools You Need to Be Using Now

 

TOP 7 WAYS TO BUILD A PRACTICAL MARKETING PLAN

Simple, Cost-Effective Approaches for 8-Figure B2B Businesses

Featured In
by Mary-Rose Hoja in EPE, LinkedIn

The virus has forced change. Events are cancelling left and right – and most experts and businesses who rely 100% on offline (in-person) selling, delivery, and distribution methods for their expertise are frightened, suffering, and uncertain.

We are in an unprecedented time. Things that were normal are having to be adjusted. 

In-person is suddenly only digital. Plan B is now Plan A. If you do not incorporate digital meeting, working, marketing, and selling now, your business is likely going to suffer.  

Many business leaders are worrying about how this will affect their work, their business, and future bookings. What can be done about meeting and selling? What will happen to their market?

Prefer a video version of this post? We’ve got you covered!

Businesses have been forced to rethink how to do business, from meeting to brainstorming to selling to marketing, as the landscape is shifting daily. If you’ve been considering digital tools, online courses, virtual presentations and pitches, executive coaching or mentoring or communities – creative meetings with Post Its and breakout sessions, beehive sessions, or board meetings done via digital tools, now is the time you wish you had that ready to go. 

The best time to start going digital was 20 years ago. The second best time is today. 

I want to help you make the shift to an online, remote-delivery and remote-selling business model. 

The best part? If you do it right, your business will weather this downturn and you will be positioned even stronger when we emerge from these complex days. 

Since I started my business in 2000, it has always had online profit centres. We have been 100% online since 2013, offering the same expertise without the need to be there in person to sell, deliver, or get results. Digital delivery has many benefits, including the ability to record, to chop up, and to scale, building assets and processes that are recession-proof, quarantine-proof, and that can be scaled.

Even in the turbulence of the last couple of weeks, I haven’t had a single meeting cancelled. No sales meetings, client meetings, or strategy meetings cancelled. 

Not one single cancellation.

This flexibility is due in large part to a number of amazing digital tools that changed the way I do business, and I like to talk about three of them today that will be essential while everyone is socially distancing.

  1. My favourite digital tool is Zoom.

Zoom is a video conferencing tool – and last week it was the top free download app in Apple’s app store! 

Its stocks have gone through the roof.  Schools and universities use it, so your next generation will be using it. It is far better than Skype or Google Hangouts. You can just click a button, share screens, improve how you look – and record everything.

I really love how simple Zoom is to use! You can go a long way with the free version of Zoom, and the layout makes it easy to talk to multiple people at once. In addition to the video and screen views, you can share things in the chat privately or with the entire group. 

Internally, Zoom is amazing for team meetings – and you don’t need to download anything!  You can make it your own company web address, for example ours is maryrosehoja.com/zoom, for easy access. There is a whiteboard option for sketching out ideas, and even save the entire meeting to reference at a later date. Meetings and presentations can be turned into assets to be sold, and you don’t need any fancy equipment. 

Externally, you can show leadership to your clients here by helping them adjust to this new way of meeting digitally. In my experience, the higher up people are, the more simple they like things. Black text on a white background. Zoom’s ease of use and lack of complications makes it perfect for this application!

2. My second favourite digital tool is called Loom. 

A screen recording program, Loom is a free tool that allows you to quickly and easily record videos for your team and clients. It is so easy for tone to get lost over email, and Loom is a wonderful addition to your arsenal. 

Use it to create simple videos to explain things on your screen – like how you’re thinking about a contract, a board presentation, or a prospect email. If needed, the video can be edited right within Loom, and a link to the video is available immediately so you don’t need to worry about downloading and sending attachments!

3. My third favourite digital tool likely won’t come as much of a surprise – it’s LinkedIn! LinkedIn provides a way to be visible in consistent ways without in-person meetings and events.

I have been with LinkedIn since it launched.  I have advised LinkedIn Nordic on digital sales for years, and my business for years was built on the FREE LinkedIn platform. 

If you do not have a good LinkedIn profile right now, you are not recession proof. Elite Hotels and Choice Hotels in Sweden just fired -reportedly- 50% of their staff. Like that. Hotels, tourism – anything to do with in-person meetings is dead right now. 

LinkedIn can be used strategically to generate leads, and share content that generates thousands of views a day and continually grows your email list. 

To get your LinkedIn profile cleaned up and to re-frame yourself quickly, check out maryrosehoja.com/linkedin for our most popular tool – LinkedIn Quick Fix. It’s designed specifically for people in stress, who need to get up and running quickly.

I’ve had the opportunity to hold LinkedIn strategy sessions for whole teams to learn how to position themselves, and how to get a year of marketing content with what you already have in your laptop. So much is possible if you’re using LinkedIn to its fullest potential, and I would love to show you how.

If you or your business are struggling to move, email me personally at maryrose@expertprofitengine.com or get a ton of free resources at maryrosehoja.com

It is wrong not to help right now, and it would be an honour to help you!

 

 

 

TOP 7 WAYS TO BUILD A PRACTICAL MARKETING PLAN

Simple, Cost-Effective Approaches for 8-Figure B2B Businesses