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How Do You Know You Are Ready to Hire an Inbound Marketing Specialist?

 

TOP 7 WAYS TO BUILD A PRACTICAL MARKETING PLAN

Simple, Cost-Effective Approaches for 8-Figure B2B Businesses

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by Mary-Rose Hoja in EPE, LinkedIn, Sales

If you’re unsure if you’re ready to take the leap and hire an inbound marketing specialist, today’s post is for you!

Prefer a video version of this post? We’ve got you covered!If you’re unsure if you’re ready to take the leap and hire an inbound marketing specialist, today’s post is for you!

#1 – You have no leads.

Well, you’ve come to the right place! You need visibility in order to get credibility, and only then can you get the sale. So visibility, credibility, sale, in that order. 

#2 – Your client base is linked to an exiting leader. 

This can be such a difficult situation, and they may leave you with what is effectively a shell of a company. I have seen this multiple times in the past year alone. In our experience, since exiting leaders simply don’t have a vested interest in the future of the company, they often are not interested in helping move this forward. Even if they built up the company, even if they turned it around, they are not currently in a place of wanting to be seen. 

If it’s an investment and the company is going to be sold off, if they’re not helping set the stage for you to take over, you need to recognize the situation and start building your own empire and your own client base.

LinkedIn is a fantastic place to start, both for your own profile and for your company’s. Remember to put on your own oxygen mask first! LinkedIn, together with digital action and careful use of live events, is extremely effective at doing this.

#3 – You want to focus your efforts, but aren’t sure which channel to start with. 

For example, if you were using an event to access your targets, should you be using an email or paper campaign to access them? How do you actually get them to take interest?

Here, one tactic is to give them something that is of value to them, such as peer to peer access.

You need to know what it is that’s important to them. What are they looking for at this stage of their lives, their careers, and their business?

#4 – You’re not sure which approaches to use, which people to put in place, or which tools to utilize.

Do you have the right people, tools, and approaches for the job? Now, a hint here, what you want is that your people, tools, and approaches to optimize themselves out of a job. 

If you are nodding your head at any of these points, you know you are ready to hire an inbound marketing specialist. And if you have no idea what I’m talking about, then you definitely need an inbound marketing specialist.

My name is Mary-Rose Hoja, and I am a specialist in inbound marketing and digital marketing.  My team and I help eight figure B2B businesses build cost effective sales pipelines. Do leave us a comment or send us a message, and we’ll talk soon.

 

TOP 7 WAYS TO BUILD A PRACTICAL MARKETING PLAN

Simple, Cost-Effective Approaches for 8-Figure B2B Businesses