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LinkedIn Tips – Plus Answers to the LinkedIn Questions I Hear the Most

 

TOP 7 WAYS TO BUILD A PRACTICAL MARKETING PLAN

Simple, Cost-Effective Approaches for 8-Figure B2B Businesses

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by Mary-Rose Hoja in EPE, LinkedIn, Sales

Brine Hamilton has just been voted by Canadian Security Magazine as one of the top 10 under 40 for 2020 for best practices in healthcare security. 

I had the pleasure of being interviewed by Brine a few weeks ago about best practices on LinkedIn, and the importance of a great LinkedIn presence for professionals who are going places. If you’re looking to make impactful changes to your LinkedIn profile, here’s where you can start.

Prefer a video version of this post? We’ve got you covered!

The Importance of Your Headline

One of the first things I recommend changing on your LinkedIn profile is crafting an effective headline, as it’s the first thing I look at when visiting someone’s profile.  You can include:

  • Keywords, 
  • Your email address,
  • Your last great feature,
  • An interview that you had or that you gave,
  • An article or speech

You can really make it into a sentence with one or many of those pieces, starting with who you are – because people need to call you something. 

Even if you don’t want to pigeonhole yourself, it really makes you easier to find in search.

Imagine this conversation over coffee:

“We have no leads coming in and our competitors are really stealing our ground.”

“Well, you need to call Mary-Rose Hoja”,

“Who’s that?”

“She’s an excellent inbound-marketing specialist.”

What do you remember from what you just read or heard? Now they will remember your name and that it is attached to their problem and a concrete label for a solution to that problem. 

Another piece that can be added to your headline is who you help. For example, we help eight-figure B2B businesses. 

You want to identify your number-one target. You’re not excluding other clients and customers but you are mainly for one specific type of customer. The outer bands of the bullseye will come anyway, so don’t be afraid to niche down. Remember that the riches are in the niches. 

The third thing that you can put in your headline is how do you help them. Now this is your signature process, your tagline, or your mantra. What do they get, what do they have? Who do they be after your input? 

The fourth thing is proof of what you say. Awards, media pieces, interviews, talks, features, articles, and these are actually really, really important because what others say about you is so much more compelling than what you say about yourself. 

The Summary / “About” Section

The next step to improving your LinkedIn profile is to make use of the summary, or “about” section. Here you can also add your specialties, and how you can be contacted. The contact info is important because LinkedIn likes to hide your contact info. 

Who you are, who you help, how you help them, and proof. These four things should be in your headline and in your summary.

What Should You Post?

The content that you create, the frequency, and timing, these are all key pieces here. How you tackle this depends on the kind of people you are wanting to influence. 

There are three different kinds of people, depending on how close to awareness they are of their problem, and their awareness of you as a solution.

If you’re doing your job correctly, you will be doing different things to be receptive to each type of person. 

How Often Should You Post?

The number one thing here is consistency on an ongoing basis. The worst thing to do is to have a flurry of posting when you need a job or you need a sale.

Wee use a process for consistent visibility and presence. Ideally we would post or share something everyday on our chosen channels. Since it’s not realistic for most people to do that manually, we recommend using a scheduler. 

At minimum, you should be showing up once a week. You could share a comment on someone else’s post, or share an interesting link or article – you don’t even have to write your own post!

When sharing and posting, you can have an impact on a larger audience by using tagging and hashtags. Tagging is a fantastic way to leverage other people’s audience and activity, and hashtags are awesome because people who follow say #sales or #leadership feeds in groups will see posts that also follow these hashtags

LinkedIn Algorithm

In order to maximize your LinkedIn presence, you want to be aware of the LinkedIn algorithm. The more people see and engage with your posts, the more your posts will be shown to more people.

At its most basic, it aims to give more weight to personal connections. It prioritizes:

  • Relevant content
  • Engagement with people you actually know
  • Personal connections
  • Interest relevance
  • Engagement probability

Profile Picture

A of people have questions around the profile pic. Do you need a professional photo?  What are recommended as best practices? 

Gone are the days of professional pics. It totally depends on who you want to impress, and who your ideal client wants to see sitting across the table from them. 

Search Google Images for your ideal client and look at who they are smiling beside. Who do they want really to be seeing you with?

How to Promote Organizations

A question that I get all the time is, “How do we promote our association or our organization or our company on LinkedIn?”

I would really start with sharing things on your own personal profile. If you have a company page, you can share things from there onto your personal profile since a lot of people are coming in through that channel. 

They’re looking at individual people. They’re not really following the company page in that same way,. so post a couple of key pieces from the company page onto your profile. 

Like, share and comment on other people’s pages, and tag people that you’re wanting to look at you. 

How to Build Your LinkedIn Network

Another common question is about how to build your LinkedIn network, and my number one recommendation is get up to 500 connections as quickly as possible and then cull. If you have fewer than 500, it gives people the impression you’re not really on LinkedIn. 

Especially for B2B sales, LinkedIn is a fantastic place to get eyeballs and early traction. A lot of people who influence decision makers, board chairs, and VIPs are on LinkedIn because they are advancing their careers. So use that fact. 

If you’ve found this interesting, do take a look at the videos we post on LinkedIn every week.

When I’m giving talks, I give a lot of talks to commercial teams. Right now it’s gonna be a lot of podcasts and interviews this year and in some major business publications. So do follow my LinkedIn feed to find out more about that. 

We have online step-by-step programs on LinkedIn because you don’t have to reinvent the wheel here. Especially our most popular course, LinkedIn QuickFix. And if this video resonated with you I would take a look at that. I live on LinkedIn, I’d like to invite you to look at our online program, LinkedIn QuickFix. It’s especially relevant right now.

Mary-Rose Hoja here and my team and I help 8-figure B2B businesses build cost-effective sales pipelines.

 

 

 

 

TOP 7 WAYS TO BUILD A PRACTICAL MARKETING PLAN

Simple, Cost-Effective Approaches for 8-Figure B2B Businesses