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Two Quick LinkedIn Hacks

 

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by Mary-Rose Hoja in EPE, LinkedIn, Networking strategy

If you’ve been following me for a while, you know that I am all about LinkedIn. 

I have been with LinkedIn since it was born, and I’ve been an advisor for LinkedIn Nordics for a long, long time. 

It is increasingly important for you to stand out from the crowd and to get in front of corporate clients, and today we’re going to talk about two really quick LinkedIn hacks to connect with your corporate clients.

Prefer this post in video form? We’ve got you covered:

 

1. If you want to get in touch with a super senior level executive or a board member, you don’t just go straight for them. 

LinkedIn is a fantastic tool to get access to them while anchoring and embedding yourself with others in their world, plus gathering strategic business intelligence. 

The really simple way to do this is to first start off by sending a connection request to a lower-down person in their organization. 

Wait a few days, and then send a connection request to someone a little bit further up. Wait a few days, and then you send a connection request to someone a little bit further up, and so on. 

Eventually you will be in the position to send a connection request to the person you really want. You also now have enough ammo and business intelligence to either ask for an introduction, and you know how to do it. 

Lower downs are really on LinkedIn. Generally speaking, they tend to be younger, want to be seen more, and are more mobile.

2.  The second tip is to connect with followers as your company, as opposed to as yourself. This is a really cool function and will be coming to a device near you in the near future. 

LinkedIn enabled this feature for some users earlier this year for a short time, and now they’re bringing it back again. You will be able to ask people to follow your company page, as your company page, as opposed to as a person. 

If you see that your competitors are really getting a lot of attention, you really need to be getting your company page up. 

It is ideal to be up around 10,000, say, if you’re eight figure B2B, and you need to be constantly growing this, as otherwise you’re talking to a limited pool. You really want to be engaging your network’s network. 

When looking at followers, it is important to remember that quality is more important than quantity. If the people who are following you and your company page are genuinely interested in you and in your company, they are more likely to interact with the content you put out there. 

You can also buy followers, but do know that sponsorship and paid advertising really needs to be building on what is already working organically. 

You want to know what your clients’ prospects – and your champions – engage with and really love, first of all. It’s so important to nail that down before you start looking at paid anything. 

Please let me know what your thoughts, advice, and questions are, in the comments or in an email, and do share this with someone who you feel may benefit.

 

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